The new trends in tech based Sales for this year

The world of sales has been constantly changing throughout the last couple of years as new technology has evolved and become more accessible to businesses and sales teams. We are now well into 2019 and some people may be asking ‘what will be the biggest sales trends in 2019?’

Artificial Intelligence and Sales 

The use of AI has probably only scratched the surface which means there is only more to come in 2019. The more companies implement Artificial Intelligence into tools used for selling, the bigger the impact on their productivity will be. 

AI can help sales people be more productive in several ways, including the following: Firstly, in order to personalise a sales strategy, AI has the ability to analyse huge amounts of data in a short time. Secondly, AI provides recommendations based on massive amounts of data which will save time in regard to following up and reaching out to the right people. Finally, by analysing your past years work, AI will be able to predict your next quarter. It will be able to do this because it has access to a lot of data, and it can also analyse the data. 

A strategic approach to sales 

There has been a lot of growth over the last couple of years when it comes to sales, especially when it comes to sales enablement. More companies are implementing sales enablement strategies which is definitely going to continue in 2019.

According to Forbes, in the new year, there will be a more strategic approach to sales enablement. First, a proper strategy and plan with clear objectives. Second, a bigger focus on helping sales people develop their skills and be better at their jobs. Next, an easier way to help new sales people get comfortable with selling. Finally, a bigger focus on new technology that can help the sales process. 

The Omni-Channel Experience 

With technology and Artificial Intelligence being where it is; everybody expects an integrated experience across all types of business channels. People nowadays use various devices to research products and services online before they buy it and most times, they want a personalised experience that flows seamlessly. 

Creating Omni-channel experiences plays a huge part in sales, for instance, in bringing the relationship between the sales and marketing department closer. In the past these two departments have been quite far from each other but with the use of an Omni-channel experience, there will be a closer relationship between the two. 

In order to do so, there are a few things that need to be done. Creating a smooth transition between all channels e.g. if a customer starts an inquiry on their phone, they should be able to switch to another platform while continuing the same inquiry. Also, without having to say it, social media plays a huge part in the 21st Century and therefore it should be implemented and integrated into all platforms.  

For companies to improve productivity and overall sales, it is important to stay on top of trends (like those mentioned above) and implement new technology. 

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Why London is so hot right now for Tech Sales professionals!

There is a growing demand for technology skills across the UK, especially in London but the big question is what convinces technology sales professionals to move to the busy city?

In London, there is a surplus of available talent with almost 240,000 digital tech professionals that come from all over the world. With a market worth £36 billion, London’s ICT market could be said to be Europe’s largest. According to The Telegraph, London could be said to be the most powerful technology hub in the world. For instance, by start-ups per capita, Britain beats the United States. 

One obvious reason why London is home to the tech hub is university education. Britain is home to eight of Europe’s top 20 Universities. Within a 60-mile radius between Oxbridge and London, are six of these universities alone. Not to mention that new tech companies that are worth $1bn or more are British i.e. Deliveroo, Rightmove and TransferWise. 

Not only are start-ups making London their home but also big companies, like Google moving their head office to Kings Cross. Fintech companies like Monzo, Transferwise and Funding Cirlce are just some of the companies that are a leading sector for investment in the UK. London continues to dominate the tech sector, home to more than 40% of the start-ups in the industry and it is not the only area that big companies have been interested in. 

In regard to start-ups, London has many advantages for them. Firstly, due to there being a shared language (English), it is the first port for US tech companies who are looking to grow into Europe. This is also due to the fact that it is part of the European Union. Secondly, London’s long-standing role as a financial hub has given its fin-tech start-ups access to customers and know-how. Also, the city has a long history and status of being one of the world’s most open, multi-cultural and diverse capitals which thousands of individuals are proud to call home. 

With new technology also in the race, Artificial Intelligence is a huge player and another reason why London is a hotspot. London is home to approximately 758 AI companies which is double the total found in Paris and Berlin combined. They specialise in more than 30 industries with strengths varying from insurance to law and a majority of these companies have their headquarters in the city of London. Moreover, investments raised by these companies has grown exponentially by more than 50% since 2017 which just goes to show that this market continues to grow. 

There is always going to be new and improved technology that needs to be pushed by someone, with companies starting up and moving to London, it is only natural that tech sales professionals follow suit. As great as it is that all these companies have a presence, tech sales professionals need to be the people to drive sales for them and therefore, create a profit. 

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The growing influence of Technology in HR

The current changes in technology are affecting businesses in more ways than we can count, from globalisation and organisational adjustments to having a workforce that near demand for remote and mobile job opportunities. If HR wants to be able to keep up and continue to help businesses anticipate and manage organisational change, they must have technology at its base. 

The Human Resources department is known for being a frenzy of activity, but with technology, the department now has tools that help reduce administrative tasks so that they can focus on issues that require more hands-on attention. 

The evolution of recruitment 

In the past, the recruitment process involved calling, meeting in person or a letter. However, in the 21st Century, companies post job openings online and this requires people to apply through an online tracking system. This saves HR from having to deal with paper CVs or personal calls. 

Online forms sometimes have the capability to generalise CVs, so companies may not be able to tell the difference between a fully qualified person and a recent graduate but using a system like the HCM software (Human Capital Management) can improve this process greatly. 

Ease of Communication 

It is now easier than ever for HR staff members to stay in touch with the rest of the company. New schedules, emails and even conversations can be shared with multiple people at once. It is a huge time-saver and means that staff can work on multiple things at once. 

Data Analysis 

Analysing employee performance used to depend on personal assessments, but technology has made this a lot easier now. 

By using a system like HCM, companies can now manage people, policies and procedures. HCM includes every element of HRIS (Human Resource Information System) but also offers talent management and global capabilities such as multi-lingual, multi-currency, country specific formatting and possibly localisation.  

Performance Management is More Accurate 

Performance management is a huge function of HR because it monitors performance, collects supervisory feedback and manages the process of regular employee reviews. This used to be a time-consuming process involving a lot of paper, but technology has streamlined the process and eliminated a lot of unnecessary steps while opening up a feedback loop. 

As spoken about above, there are a lot of software programs designed to evaluate performance using key performance indicators i.e. HCM, HRIS or HRMS. 

HCM is a program that is utilised to help HR professionals maximise their efforts when it comes to pinpointing particular areas where an employee needs improvement, and it puts the right systems in place to offer additional training as needed. With the integration of technology and learning, improvement is an ongoing process. This makes it more expeditious for the HR professionals managing the performance management process. 

Cost Effective 

A lot of businesses assume that having a software like HCM will be extremely expensive however that is not true at all. A lot of the software’s have financing programs and monthly memberships that can work with even small start-up businesses. The use of these software’s saves companies man hours and a lot of manual mistakes. 

Better use of time 

Everybody knows that HR staff members need more time than they can get and using a system like HCM can help with this problem. It helps to maximise time and saves the department from having to constantly input data by hand, make phone calls and manually vet candidates. 

By using a software like HCM, the HR department will now have more time to do important things like handle legal issues and enforce company policies. 

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