Use LinkedIn effectively to find your next opportunity

Established in 2003 LinkedIn has enjoyed rapid growth. As of today it boasts in excess of 600million members across the globe, of which more than 26million are in the UK. Initially predominately promoted as a social networking site and valuable headhunting platform the company has invested significantly in developing it’s offering for active job seekers. In fact it is fast becoming the go to place to find opportunity, particularly in the UK. 

At Martin & Conley we recruit both technology and technology sales professionals across the UK. It has become clear to us that members in these professions are becoming more and more engaged with what the site has to offer and it is an important platform to us when it comes to sourcing candidates. Therefore we wanted to share some top tips when using LinkedIn to find your next opportunity that will increase your chances of landing the best possible new position. 

Job title

This seems basic but the fact is recruiters spend significant amounts of time searching LinkedIn for prospective candidates. The default starting point is often job title. As a result having a standard title such as enterprise sales or software developer will increase your chances of being found. 

Profile information

With the introduction of ‘easy apply’ on many job listings this gives you the opportunity to make an application without providing a CV, this could be a result of not being active or in a position to attach it as you may be browsing on your mobile. Whilst this is convenient be conscious that your profile will act as your initial CV, therefore make sure it reflects the type of jobs you want to apply to by having relevant experience included not just by title but also summarised information similar to a CV. Filled out experience is also important to being found or headhunted as it will provide the recruiter with greater encouragement to make an outreach. Recruiters will often use additional search filters such as skills, industry and function so it is important to have accurate and up to date information in these aspects of your profile. 

Open to opportunities

The ‘open to opportunities’ radar was introduced in late 2016. This allows members to effectively send a signal to recruiters that they are active job seekers. Assuming a recruiter has the right search tool when the seek prospective candidates through search they will be given two sets of results, total candidates and within that how many of the total candidates are ‘active’. It is important to be aware that when switching this on employees from your own company have no way of seeing that your are ‘active’. There are currently over 1million members ‘open to opportunities’ on LinkedIn in the UK alone. To be approached about the right opportunities make sure you provide detailed information on the type of role you seek, location, current circumstances and if vital your salary expectations. Failure to do so can lead to a lot of irrelevant conversations. 

Job Alerts

LinkedIn offers a very user friendly job search function that when visited provides initial recommendations based on your profile and search history. However the manner in which companies purchase job adverts on LinkedIn means the time in which they are live is often significantly reduced, as a result fast applications are often required. In the job tab you can set up alerts to notify you when jobs of possible interest become live, ensuring you reach them early. In addition, in your settings you can upload a CV for one click applications that will be uploaded every time you apply. 

The above are just some key tips but should you require any more advice or guidance when using LinkedIn or any other source when searching for opportunity please feel free to leverage our expertise by contacting 

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The Technologies Sales Professionals Should Be Queuing Up to Sell

There’s never been any doubt that the tech sector is big. In fact, the industry’s top five (Facebook, Microsoft, Amazon, Google and Apple) were collectively worth more than the entire economy of the UK last year, valued at $3.5 trillion. What’s more, the monolithic importance of these companies and their sector doesn’t seem to be slowing, with growth of 6.7% in 2018 according to Forbes, the fastest growth since 2012. 

With that said, the products and technologies coming out of the sector extremely important – and therefore, extremely sellable. To make the most of this exciting and fast-moving industry, it’s a good idea to know what techs specifically are in demand this coming year. 

Artificial Intelligence 

The first tech up on the list is, of course, Artificial Intelligence. A bit of a buzzword in its own right, AI is a tech that has been around for a while (since the 50s, in fact) and is now fully integrated into our lives. In fact, the tech plays a huge role in countless everyday products, from streaming services, navigation apps, home personal assistants and smart home devices. And beyond consumer use, AI plays a huge role in the maintenance of growth of many other professional industries, from scheduling trains in the rail industry, to assessing business risk and improving energy efficiency. 

Machine Learning 

Branching off from AI, machine learning is, in short, creating computers that can learn to do something it isn’t already programmed to do using patterns and insights from data. Machine learning then also has its own branches within it, including neural networks, natural language processing (NLP) and deep learning. Each of these subsets are, themselves, growing and the wider tech is having an ever-increasing effect on countless industries, making a demand for both the tech itself and the professionals who can utilise it. 

Robotic Process Automation 

Robotic Process Automation, or RPA, is another tech moving us away from manual processes, categorised as the use of software to automate business processes like interpreting applications, processing transactions and accessing data. This therefore automates repetitive tasks, freeing up personnel for more skilled tasks. Despite the potential threat to some job roles, RPA will introduce a lower operational risk, improved internal processes and reduced costs, making it extremely attractive to many businesses. 


Simply put, Blockchain can be described as data ready to be built on, but cannot be taken from or have its core base layer changed. Keeping the previous block the same is what makes Blockchain so secure and no one entity can take control of the data. This improved level of security makes blockchain particularly useful in cryptocurrency, where trading volume is expected to see another 50% growth this year. Beyond that, this useful tech can be used to protect medical data and improve the global supply chain. 

Cloud and Edge Computing

Once a tech to keep on the radar, cloud computing has now become mainstream, with services such as iCloud, Google Cloud, Microsoft Azure and AWS dominating the market. The tech is still growing, however, as more and more businesses more over to cloud solutions. Beyond cloud computing however, edge computing promises to offer even more, expanding the capacity of the tech and bypassing the latency caused by cloud computing by storing the data closer to where the computing needs to take place. This new and improvement speed makes it particularly useful for dealing with time-sensitive data in remote locations, ultimately boasting a company’s speed and productivity. In fact, this tech is valuable that the global edge computing market is predicted to reach $6.72 billion by 2022. 

Virtual Reality and Augmented Reality

A buzzword for gamers, VR is all about immersing the user in a new environment, with Augmented Reality, instead, enhancing it. Beyond its success in the gaming world, VR and AR are also extremely useful in training, with the likes of simulation software VirtualShip being used to train the U.S. Navy and is also playing a role in education, marketing and healthcare. The popularity of this tech is only growing, with major players in the market including Google, Samsung and Oculus, with valuable interest too coming from plenty of startups.

Cyber Security 

Despite not sounding like much of an emerging tech, cyber security is still expanding, with new technology being adapted all the time to keep up with new and emerging threats. These advancements include hardware authentication, cloud technology and deep learning. As the sector advances, the security we implement to maintain the efficiency and safety of out tech will only remain incredibly important, making this an extremely useful tech to sell. 

Internet of Things

IOT enables devices to be exchange data via the internet, changing the capabilities of our tech. The number of connected devices reached 8.4 billion in 2017 and is expected to triple by 2020, meaning IOT is only getting more popular amongst developers and buyers. 

As the tech industry continues to not only boom financially, but quintessentially shape our modern lives, the capabilities of this thriving sector in terms of sales should certainly not be missed.

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5 SME Tech companies growing aggressively in London

With London now widely reported as the fastest growing tech hub in Europe and only 2nd behind Silicon Valley when it comes to presence in the industry it proving a perfect platform for SME’s to grow their talent pool and capability. We profile the 10 fastest growing by talent growth with less than 200 current employees:


Thought Machine

Thought Machine

Thought Machine are a leading fintech with a primary solution names ‘Vault’. This is a complete retail banking platform that is capable of being configured to suit the needs of any bank. They have increased their headcount by 57% in just 6 months, now having approximately 127 employees. Key areas of focus have been an increase in their software engineering and sales capability. 


Paddle’s logo


Paddle provides developers and software companies with a checkout and licensing solution to sell their products. They grew their headcount by 118% in 2018 and now stand at 144 employees. Their sales function grew by 167%!


Signal AI

Signal AI

Signal AI is a media monitoring, reputation management, regulatory compliance and market intelligence platform powered by artificial intelligence. They enjoyed 67% headcount growth in 2018. Notably support functions such as Marketing, HR and Finance grew as they start to embed a long term infrastructure to support a large company. They have increased their Sales team by 82% in the last 6 months as they adopt an aggressive go to market strategy. 


Kimble Applications

Kimble Applications

Kimble is a professional services automation (PSA) solution which streamlines business processes, drives cost efficiencies and delivers the engine for business growth. Their 61% growth in headcount last year saw a 157% increase in their sales department and 130% growth in their tech and engineering capability as they accelerate development and sales proposition. 


Gismart’s logo


Gismart develops music entertainment apps and games for mobile. They have grown by 61% in just 6 months. More than doubling their capability and presence in Sales, Tech and Engineering. The Marketing function grew 150% in 2018 as the company develops a sophisticated sales strategy. 


These are just 5 of many Tech focused businesses making significant progress in the industry and doing so from the UK capital. Martin & Conley works with a significant number of fast growth businesses in the sector supporting them in the growth of both their Sales and Tech capability. If you are a candidate or hirer in this area and want to discuss partnering with us please feel free to get in touch via or call 0203 598 2700.

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