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Job Title: Senior Econometrician
Industry: Gambling and Gaming
Location: London
Package: 65-75K + package

Job Description:
The role is responsible for supporting the delivery of econometric models which measure the impact of marketing activities across a range of geographies and media (television, press, radio, print, social ,paid search, etc.). The successful candidate will have experience with designing, building and implementing statistical marketing mix models/multiple regression to addresses key business questions. The successful candidate will be part of a team of very talented econometricians enabling the business to plan, measure, test and optimise marketing across several European markets.
The Successful Applicant:
The successful Senior Econometrician will have a passion for research and learning and will contribute to developing and improving the companies approach to econometric modelling.
Role purpose:
The role reports to the Senior Econometric Modeller. The role is responsible for supporting the delivery of econometric models which measure the impact of marketing activities across a range of geographies and media (television, press, radio, print, social ,paid search, etc.). The successful candidate will have experience with designing, building and implementing statistical marketing mix models/multiple regression to addresses key business questions. The successful candidate will be part of a team of very talented econometricians enabling Paddy Power Betfair to plan, measure, test and optimise marketing across several European markets.
The successful candidate will have a passion for research and learning and will contribute to developing and improving our approach to econometric modelling.
Agile, collaborative and a team player; the successful candidate will be comfortable on a fast paced team, working closely with multiple business functions and relentlessly committed to ongoing marketing strategy development.

Responsibilities:
• Ownership of MMM deliverables for a number of European markets on an on-going basis
• Working closely with relevant data owners to ensure that all appropriate data is collected, validated and transformed for modelling
• Comfortable with managing multiple work streams and driving consistent best in class delivery of statistical modelling techniques within the marketing department.
• Project management of BAU objectives and also exploring new techniques/methods
• Liaising regularly with internal and external stakeholders
• Ensuring that comprehensive & clear documentation is maintained
• Work with marketing insight colleagues to streamline capabilities in terms of analysis & reporting
• Address ad hoc queries in a timely, supportive manner from colleagues in marketing/finance/commercial/data teams
Skills and Experience:
• Experience in a data driven environment delivering insight and/or reporting
• Experience and deep understanding of econometric modelling/ marketing mix models (MMM)
• Honours Degree qualification in a quantitative field e.g. Math, Stat, Physics, Actuary, Economics (ideally MSc or PhD)
• Strong attention to detail
• Ability to communicate model results and learnings clearly & succinctly
• Excellent organisational & time management skills
• Expert user of data analysis/statistical application e.g. R, python, SAS, SPSS etc.
• Knowledge of marketing concepts and media capabilities preferred

Package:
65-75K depending on experience