Established in 2003 LinkedIn has enjoyed rapid growth. As of today it boasts in excess of 600million members across the globe, of which more than 26million are in the UK. Initially predominately promoted as a social networking site and valuable headhunting platform the company has invested significantly in developing it’s offering for active job seekers. In fact it is fast becoming the go to place to find opportunity, particularly in the UK. 

At Martin & Conley we recruit both technology and technology sales professionals across the UK. It has become clear to us that members in these professions are becoming more and more engaged with what the site has to offer and it is an important platform to us when it comes to sourcing candidates. Therefore we wanted to share some top tips when using LinkedIn to find your next opportunity that will increase your chances of landing the best possible new position. 

Job title

This seems basic but the fact is recruiters spend significant amounts of time searching LinkedIn for prospective candidates. The default starting point is often job title. As a result having a standard title such as enterprise sales or software developer will increase your chances of being found. 

Profile information

With the introduction of ‘easy apply’ on many job listings this gives you the opportunity to make an application without providing a CV, this could be a result of not being active or in a position to attach it as you may be browsing on your mobile. Whilst this is convenient be conscious that your profile will act as your initial CV, therefore make sure it reflects the type of jobs you want to apply to by having relevant experience included not just by title but also summarised information similar to a CV. Filled out experience is also important to being found or headhunted as it will provide the recruiter with greater encouragement to make an outreach. Recruiters will often use additional search filters such as skills, industry and function so it is important to have accurate and up to date information in these aspects of your profile. 

Open to opportunities

The ‘open to opportunities’ radar was introduced in late 2016. This allows members to effectively send a signal to recruiters that they are active job seekers. Assuming a recruiter has the right search tool when the seek prospective candidates through search they will be given two sets of results, total candidates and within that how many of the total candidates are ‘active’. It is important to be aware that when switching this on employees from your own company have no way of seeing that your are ‘active’. There are currently over 1million members ‘open to opportunities’ on LinkedIn in the UK alone. To be approached about the right opportunities make sure you provide detailed information on the type of role you seek, location, current circumstances and if vital your salary expectations. Failure to do so can lead to a lot of irrelevant conversations. 

Job Alerts

LinkedIn offers a very user friendly job search function that when visited provides initial recommendations based on your profile and search history. However the manner in which companies purchase job adverts on LinkedIn means the time in which they are live is often significantly reduced, as a result fast applications are often required. In the job tab you can set up alerts to notify you when jobs of possible interest become live, ensuring you reach them early. In addition, in your settings you can upload a CV for one click applications that will be uploaded every time you apply. 

The above are just some key tips but should you require any more advice or guidance when using LinkedIn or any other source when searching for opportunity please feel free to leverage our expertise by contacting